Case Study - Online

Website

Digital Media Amplification: Kala Ghoda Art Festival

Challenge

To create viraility, excitement and drive user participation for the 2nd largest art festival in the world
  • To create buzz about HT’s association with the Kala Ghoda Arts Festival.
  • To make KGAF bigger and better than ever before
  • Increase engagement and create buzz about the festival itself

Solution

  • Pre Event Contests
  • Fully Integrated website
  • Twitter campaign #HTKGAF

Result

  • There were more than 1.5 L Website Visits
  • Twitter #HTKGAF ranked 3rd in India with 22 K tweets & 1.5 K retweets
  • On Facebook 8 K + interactions were there and more than 2.1 K fan were added to the page

Responsive Web Design: For Fever 104

Challenge

To provide a mobile and digital connect to a radio station, whose audience is normally on the move. Provide value add to its unique content of DJ speak and Events.

Solution

Responsive website Fever.fm that provides consistent, seamless experience across multiple devices from phones to tablets to personal computers. Easy reading and navigation with a minimum of resizing, panning, and scrolling Tied in with audio offerings and social media

Result

Brand differentiation and better customer connect through unified experience across all devices. Faster loading time, thereby ensuring better customer experience.

Social

Social + Outdoor – Intel Virtual Diya

Challenge

Utilize the occasion of Diwali to enhance Intel’s positioning in the minds of the customer by breaking advertisement clutter.

Solution

A Facebook application integrated with an on-site LED screen at Ambience Mall, Delhi was developed. Every wish sent over FB, SMS or on-ground would cause one pixel of the Diya to light up in real-time.

Result

Over 30,000 wishes sent in a period of one week alone. Positioned Intel as the ‘Visibly Smarter’ choice.

Facebook Management - Cleartrip

Challenge

Establish the Cleartrip FB page as a major platform for direct consumer connect, and use it as a source of leads for actual ticket bookings.

Solution

A Creative yet Analytical approach to building the fan base through media planning, and a strong focus on ways to keep the audience engaged. Intelligent content planning with information on getaways followed by relevant offers maximized interaction rates and conversions.

Result

Facebook for Cleartrip has the lowest Cost-per-action of platforms . The engagement rate for the page is the highest in the industry, beating Yatra, MMT and Ibibo.

Social Media Amplification: Tropicana Campaign

Challenge

Tropicana wanted to interact with their customers and increase their customer engagement.

Solution

  • Food aficionados & influencers from digital world were invited & brought together for a breakfast meet
  • Campaigns based on Twitter & Vine were launched:
    • #BreakfastWithTropicana became a platform to reinforce the importance of breakfast, Tropicana being integral part of it.
    • And for the first time in India Vine videos were released showcasing funny situations that people #SkippedBreakfastBecause

Result

Facebook for Cleartrip has the lowest Cost-per-action of platforms . The engagement rate for the page is the highest in the industry, beating Yatra, MMT and Ibibo.

Social Media Amplification: Slice Ke Saamne Sab Pheeka

Challenge

Build anticipation around the launch of new proposition – Slice Ke Saamne Sab Pheeka

Solution

  • Establish the intended interpretation of ‘Pheeka’ on a comparative scale
  • 2-day teaser & contest on Twitter to popularize #Pheeka
  • Promoting the TVC teaser on Social Channels

Result

Achievement in just 2 days :
  • 183 tweets, 513 retweets ,
  • Trended #1 & #2 on twitter ,
  • Reached 1,700,000 ,
  • 1,613 new followers
  • 213,274 new FB Fans